Old Florida Medicine Man Mike Hetrick, co-owner of Mr. Goodbike, served as ad hoc vision keeper for Cotter Industries last month, challenging our company ethics with a questionable choice of epithet for our latest Tried & Trued offering: reflective nametags!
Make no mistake, there are some things we just won’t stitch.
Mike was content with his second choice: “Mike.” Remaining Goodbike employees were treated to a reflective rendition of their shop names: Warlock, Turd Whisperer (or “T-Dub” for short), Ruthless, Meat Gazer, and Iron Fist.
Our creative laboratories had to juice up the Iron Fist. Short for Aaron “Iron Fist” Kunkel, where “Kunkel” has plenty of leg to stand on, we couldn’t resist a merger. Drawing upon the logo of a Toy Machine skateboard once possessed by BikeManJim, we reconciled the traditional five fingered fist to carry Kunkel’s surname.
It was Hound Dog – who can often be found at Goodbike, but who does not technically work for Goodbike, who first pointed out, in our creative laboratories, that “Kunkel” is the anagram for “Knu[c]kle.”
He he.
Got a name? Need a tag? Hit us with your best shot.
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