True, population growth is a challenge for our planet. Yes, natural resources are in limited supply. But we don’t think its fair to intentionally reduce the rate of reproduction amongst cyclists by promoting safety apparel that makes people look like total dorks.
That’s why we’ve begun the “Be Safe. Be Seen. Be Sexy” clothing campaign. Beautiful reflective attire for beautiful reflective people. Because making the choice to preserve one’s life should not have to compromise one’s chances of creating another.
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